From Lived Experience
to Embodied Leadership
Project Light was born from a profound recognition
people are not broken—they are simply blocked. Over time, the intense pressures of life, fear, trauma, and societal conditioning obscure the light that already exists within every human being.
Our brand emerged from deep lived experience and leadership.
We realized that true transformation doesn’t come from adding something new to your life or consuming more information; it comes from removing what blocks access to the wholeness that is already there. Project Light is rooted in a deep-seated desire to restore humanity through true embodiment.
Before transitioning to the Project Light brand, our foundational work was established under the banner of “Forgive To Live”. Over the past two years, we have successfully executed more than 20 immersive retreats, demonstrating our operational maturity and proven footprint in guiding leaders from darkness into light. Today, Project Light represents the evolution and scaling of this mission, built to expand our ecosystem nationally and globally so that we can help more leaders live exactly what they teach.
To Your Highest Light- Driven Potential
Mission
To guide people from darkness into light by equipping leaders—called Beacons—with the systems, experiences, and tools they need to embody alignment and amplify light within their families, organizations, and communities.
Vision
To restore humanity at scale by forming leaders who live what they teach. The vision is to create cultures of integrity, responsibility, presence, and values-based leadership where the impact naturally extends beyond the individual to benefit others. Ultimately, Project Light aims to become a global, values-protected ecosystem—a modern guild—that restores leadership and humanity across cultures.
Be Light
BE LIGHT Our core values act as the operational system for our lives and our leadership. When we align with these principles, we naturally amplify our impact across our homes and our businesses.
Be Light
BE LIGHT Our core values act as the operational system for our lives and our leadership. When we align with these principles, we naturally amplify our impact across our homes and our businesses.
B — Be Curious:
We seek to understand before we judge. Curiosity keeps us open, grounded, and willing to learn.
E — Example:
We live what we teach. We lead by being who e are, modeling integrity, authenticity and embodiment rather than expectation.
L — Love:
We lead with compassion and kindness, creating safety, trust, and connection for ourselves and others.
I — Inward Reflection:
We look within before we react. Through honest self-reflection, we choose responses that come from light rather than darkness.
G — Growth:
We choose to learn, try, and get better instead of staying the same. Growth requires courage humility, and responsibility.
H — Honor:
We honor the light of who we are and others by keeping our word consciously not perfectly. When we realize we are out of alignment, we tell the truth and make it right.
T — The Source:
We remain connected to a wisdom greater than ourselves, trusting the unseen source of strength, guidance, and meaning that flows through all life.
Founders
Exceptional leadership demands a blend of diverse disciplines. The creators of Project Light merge high-stakes business acumen, humanitarian drive, and profound spiritual philosophy to construct the ultimate framework for the modern leader
Franco Cabral
The Light Of Joy
A dynamic serial entrepreneur and elite performance coach. Franco’s mastery lies in the cultivation of boundless energy. He guides driven professionals in weaving playfulness and profound connection back into their rigorous schedules, demonstrating that true achievement is only meaningful when accompanied by genuine joy.
Maria Trusa
The Mother of Children in the Dark
A distinguished humanitarian executive and the visionary behind the Yo Digo No Mas movement. Bringing over three and a half decades of corporate leadership, Maria exemplifies how immense compassion can coexist perfectly with top-tier execution. She empowers individuals to forge unshakeable strength from their greatest adversities.
Benjamin Norman
The Rebel Alchemist
An interfaith minister, philosopher, and spiritual guide. Benjamin constructs the unseen, spiritual frameworks necessary for individuals navigating high-stakes environments. He masterfully connects grounding, ancient philosophies with the fast-paced realities of contemporary leadership
Leadership:
Doug Kruse
The strategic mind behind our operational growth, ensuring every aspect of the Project Light ecosystem runs with seamless, scalable precision
Camie Peña-Rivera
Our dedicated community guide, aligning incoming Beacons with the exact experiences and council tiers that will best serve their evolution and momentum